How MORE & MORE is redesigning its digital showroom

“This is no longer a traditional order meeting. The customer is guided through the process online and can place the order themselves.”
Dirk Müller, Director Wholesale, MORE & MORE

How MORE & MORE is reimagining the digital showroom with MobiMedia
A case study: From initial discussions to 50% sales growth

When a fashion brand digitizes its entire sales process, from pre-orders and the B2B shop to budget planning, it needs more than just good software. A partner who understands the industry, thinks proactively, and remains accessible after the launch is crucial. That is exactly what MORE & MORE found in MobiMedia.

The starting point: Growth requires new structures
MORE & MORE is an internationally successful women’s fashion brand with a clear standard: high-quality presentation, professional sales, and seamless operations. Their existing digital tools failed to meet these expectations. Dirk Müller, Director Wholesale at MORE & MORE, describes the situation prior to the partnership with MobiMedia bluntly: “We previously used an American provider. It was simply a disaster. Updates would arrive on weekends while we were still taking orders. We had to write everything down by hand. We felt neither seen nor understood.”
The goal was clear: a partner who knows the industry, listens, and proposes solutions the customer might not have even considered yet.

The solution: An integrated system for the entire ordering process
MORE & MORE’s showroom in Düsseldorf demonstrates what an integrated approach can achieve. MobiMedia implemented a hybrid multi-screen solution there. Product information, videos, 3D models, and digital workbooks are displayed across various screens, all controlled from a single backend.

Curated workbooks allow collections to be tailored to different customer types, sorted by style, color, or occasion. The screen-based solution turns the consultation into an experience: the sales representative works on a small monitor, while the customer views everything on a large screen opposite them. Outfit combinations, sizes, and variations, all presented live and transparently. This builds trust and speeds up decision-making.

We visited the MORE & MORE team in their showroom.

MobiMedia has implemented an integrated system of three coordinated solutions for MORE & MORE:
Quintet Sales Rep: Field Sales and Pre-orders
The central tool for field sales representatives. Orders can be created in advance, items scanned, and products presented to the customer in various views, such as a classic order list, a row view, or a visual “boarding” layout that demonstrates how a collection’s tops and bottoms coordinate.
Marion Schlüter, Regional Sales Manager for North Rhine-Westphalia at MORE & MORE, describes the added value:
“The boarding feature allows me to vividly show the customer the overall effect of the collection, how the trousers pair with the jacket, the interplay of colors. It creates a very clear picture. I also use it when visiting the sales floor to motivate the store staff.”
Quintet B2B: Replenishment Orders for Retailers
The B2B shop enables retailers to place reorders independently, eliminating the need for calls to customer service or manual order processing. The results are clear: a 50 percent increase in sales, which MORE & MORE attributes directly to the automation of the reordering process.
“It’s no longer a traditional sales conversation. The customer is guided through the process online and can place the order themselves,” summarizes Dirk Müller, Sales Director at MORE & MORE.
eVolution: Open-to-Buy Planning for Wholesale and Retail
The third tool rounds out the system: planning figures from eVolution are available directly within the order interface. Statistics regarding retail prices, colors, and product categories can be accessed instantly.

Andrea Jürgens, a sales representative at MORE & MORE, particularly appreciates the intuitive usability: “I like tools that don’t require reading lengthy manuals first. You just get started, experiment, and most of it is self-explanatory.”